Kill The Spill

Two weeks ago a single blog post from an it and design company (Unify Interactive) made me angry and I decided to kick them off from my news reader. You want to know why? Here you go …

«[…] a company that spends $ billions every year and risks much more in an effort to help meet the world’s demand for petroleum […] has to endure criticism from uninformed ingrates […]

[…] The childish and oblivious people behind things like these re-imagined BP logos and countless other public commentaries and observations will never in their lives have to commit to the sorts of risks that BP employees and others in the petroleum industry make every day. These folks do these things and risk all because the world demands that someone do this dangerous and thankless job. […]

[…] when as a result of terrible mistakes (which will always occur) bad things happen, the industry receives venom and criticism from the very ones who directly caused the magnitude of the result. It’s a shame that too many are too uninformed or just too stupid to grasp these facts and the excruciating ironies that accompany them. […] the world needs the product that BP and their industrial brethren collect. […]»

Unit Interactive, Irony

That’s it — no big thing. I had no plan to write about it.

But today I read from another companies blog (Woo Themes) that they — and three other companies: MetaLab, Squarespace and CampaignMonitor — are going «active» showing some initiative to do good things and to assist w/ restoration of wildlife in the area …

«British Petroleum’s well has been pouring thousands of barrels of oil into the Gulf of Mexico for over a month, killing thousands of animals and obliterating any sea life in its path. To make matters worse, there’s no end in sight. […] These animals need out help, donate now!»

Kill The Spill

A new initiative from 4 companies and it hopes to generate funds that will be donated to the National Wildlife Foundation.

And if I take that in account — ⅕ is bad, ⅘ is good — than it’s not to late and we can do good things.

take action

[© by Ben Sasso]

In this case it was «only» chocolate syrup:

«[…] quick photo shoot for possible anti-oil campaign for the Surf Rider Foundation and chocolate syrup looks a lot like oil. […]»

But keep in mind that there is a desaster going on and it’s time to take some action … and maybe to get creative to rebrand the brand … like these:

[© by Greenpeace UK]

(this post is here because i was reminded of the photo of ben sasso by T.R. at fb)