Take the time to watch the embedded 30 minutes video clip — it’s worth the time spend, promised.
«[…] one would think that this is what’s going on — this is not what’s going on. This is what’s going on on Twitter — maybe. […] We have a great conversation happening on Twitter about Twitter. There is something going on, but it’s not this. […]
[…] If they don’t understand what the technologies they’re using are for, it’s really hard to use them effectively. […]
[…] What is Facebook for? […] We all know Facebook is not here to help kids make friends, Facebook is here to try to figure out how to monetize relationships, […] how to put brands between social relationships and all that. […] Kids who are using Facebook to make friends are not really using a tool that’s devised to help them make friends and thus they’ll get a different result, than actual making friends, they’ll get the making of «likes» or shared «likes» or something else. […]»
«[…] It’s so very very simple that it breaks their minds. Or they think it’s communist to ask “what value is created?” Or that I’m being facetious since we’re all supposed to know that no value is actually created. […]»
— Douglas Rushkoff, comment on «Meme Hacking, Douglas Rushkoff Drops a Memetic Bomb on PivotCon 2010»
[«Memetic» → Wikipedia]